We have compiled a list of regularly used terms and definitions related to the Wish Local program. Learning, understanding, and using these terms will assist with a better understanding of the program.
Glossary of Terms for Wish Local Stores
Wish Local - Is a program with various features designed to help local retailers around the world drive additional foot traffic and earn additional revenue by leveraging the Wish marketplace platform.
Wish Local Store - A small business approved to participate in the Wish Local program.
Wish Local Home - A residential location approved to participate in the Wish Local program, which may also be a small business.
Wish Merchant - An individual or business with an account created on the Wish Marketplace Platform to sell and ship their products within the US or Worldwide. A Wish Merchant account is different from a Wish Local account, although when a Wish Local store wants to use the Sell On Wish feature, they need to accept the Terms and Conditions for a Wish Merchant account to use our platform to sell their products.
Pickup Now Inventory - Popular Wish items, which are pre-stocked within Wish Local stores for instant-pickup availability by local Wish customers.
Ship to Store - A shipping combination program that allows us to consolidate multiple customers' orders and ship them to a Wish Local store for pickup by each customer. This Wish Local feature is responsible for driving the vast majority of foot traffic to Wish Local stores, due to the expansive product catalog available on our marketplace.
Sell On Wish - Gives stores the ability to upload their in-store inventory, and now services as well, for purchase and in-store pickup by Wish customers within their geographic area. This is currently a completely free feature where Wish does not charge any listing or commission fees.
SKU - (Stock Keeping Unit) - An alphanumeric code that identifies a product, and assists in inventory tracking. A 6-digit SKU is used for inventory items participating in the Wish Local Program.
6-Digit-Code - A 6-digit code used to identify customer Ship to Store orders, and now Gold & Silver Mystery Gifts. The format of this 6-digit code is ABC 123 and can be located on the exterior of each Ship to Store order as an identifier.
Package ID - A unique alphanumeric code underneath the 6-digit code of a Ship to Store package. This unique code provides Wish Support with additional information regarding each individual Ship to Store order.
Shipment ID - An alphanumeric code used by Wish to identify the associated information related to a shipment of inventory or orders. The Shipment ID is located above the QR Code label on the exterior of each Pickup Now shipment, and in the Wish Local app within the inventory tab followed by the shipments pane. The Shipment ID for Ship to Store orders can be found using the QR code on the outer packaging of a Ship to Store shipment and it listed under the orders tab of the Wish Local app.
Wish Wholesale - Is a B2B program that provides for the discounted purchase of popular and fully vetted Wish Items in bulk for resale. Wish Wholesale is different from Wish Local, and another account is needed as the two are currently separate.
Mystery Gifts - The current iteration of Mystery Gifts involves canceled and/or refunded Ship to Store orders containing 3+ items to be sold to another customer. These are sold at $3 for the Silver Mystery Gift, and $5 for the Gold Mystery Gift. The price for these Mystery Gifts is based on the items contained.
Referral+ Program - Pays Wish Local stores for referring new or inactive Wish customers to complete a purchase on the Wish Shopping app with their provided referral code.
Local Delivery - This feature allows Wish Local stores to earn additional revenue by delivering Wish inventory or Sell on Wish items to customers in their area. If customers choose this Local Delivery shipping option in their checkout, their order will be delivered within 1-2 business days, and oftentimes, same-day.
Curbside Pickup - A shipping option in the checkout flow which allows Wish customers to pick up their orders from a participating Wish Local store, without entering the store. A Wish Local store clerk will bring the item out to the customer for their convenience and safety.
QR Code - A machine-readable code consisting of black and white squares, used for storing URLs or other information for reading by the camera on a smartphone. These are used within the Wish Local program during the inventory activation, and customer pickup processes.